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HEALTHCARE LEADERS AND ORGANIZATIONS

Are Your Products Driving Sustainable Growth?

As the healthcare landscape evolves, ensuring your products are aligned with market needs is crucial for staying competitive. Many organizations face challenges in product innovation, portfolio optimization, and adapting to the changing demands of diverse populations, including the unique needs of aging adults and seniors.

 

Here’s where I come in.

I help healthcare, digital health, and wellness companies uncover untapped product opportunities, optimize existing portfolios, and develop scalable solutions that resonate with today's market needs. While I bring particular expertise in addressing the needs of aging populations, I also work with a wide range of demographics to ensure your products meet the needs of all your customers. Together, we can turn challenges into growth opportunities. 

 Let’s collaborate to transform challenges into opportunities for growth! 

LEARN MORE

HEALTHCARE LEADERS AND ORGANIZATIONS

Are Your Products Driving Sustainable Growth? 

 

As the healthcare landscape evolves, ensuring your products are aligned with market needs is crucial for staying competitive. Many organizations face challenges in product innovation, portfolio optimization, and adapting to the changing demands of diverse populations, including the unique needs of aging adults.

Here’s where I come in.

I help healthcare, digital health, and wellness companies uncover untapped product opportunities, optimize existing portfolios, and develop scalable solutions that resonate with today's market needs. While I bring a strong expertise in addressing the needs of aging populations and seniors, I also design products that cater to a variety of demographics, ensuring your offerings appeal to multiple target groups. Together, we can turn challenges into growth opportunities.

 

Let’s work together to transform challenges into opportunities for growth!
LEARN MORE

ARE THESE YOUR PRODUCT CHALLENGES?

 

Stalled Growth and Strategic Misalignment: Changing market demands, shifting priorities, and a lack of actionable data make it harder to align on common goals, prioritize the right initiatives, and scale your product offerings to stay competitive.

Missed Product Opportunities: Gaps in customer insights, market understanding, and product strategy leave you without the right offerings or the ability to successfully reposition and enhance existing products.

Underperforming Product Portfolios: Slowed innovation, ineffective product-market fit, gaps in portfolio, and a misaligned arrangement of offerings are limiting growth potential and the impact of your products.

Ineffective Product Development Practices: Outdated or inefficient product development processes lead to slower time-to-market and missed opportunities for innovation.

 

  • Is a lack of strategic focus preventing you from developing products that meet diverse market needs?
  • Are you able to uncover untapped opportunities that can drive innovation and competitive advantage?
  • Is your product portfolio designed to maximize value and align with evolving consumer demands?
  • Are execution challenges slowing down your ability to innovate and deliver on time?

 

If any of this sounds familiar, you’ve come to the right place!

HELLO, I'M INNA SHEYN

 

 

With a unique blend of experience at AARP, Fortune 500 companies, and startups, I bring a fresh perspective to empower health and wellness organizations. My focus is on building innovative products and optimizing portfolios, aligning product strategies with actual market needs to ensure your offerings stand out in a competitive landscape.

I specialize in developing impactful solutions, particularly for aging populations and seniors, addressing their unique needs. However, my expertise extends beyond this area, enabling me to design products for diverse demographics across B2B2C and DTC models. Whether it’s wellness, mental health, caregiving, or healthcare technology, I develop products that resonate with various market segments while ensuring they meet evolving consumer demands.

I am passionate about driving innovation, market growth, and differentiation for organizations like yours.

FEATURED IN FORBES MAGAZINE AND TRUSTED BY KEY HEALTH AND WELLNESS INDUSTRY LEADERS

SERVICES

Take the guesswork out of your product strategy.

Together, we’ll develop a custom-fit approach that leverages market insights and customer feedback to drive innovation, enhance product-market fit, and deliver sustainable growth for your product portfolio and offerings.

 

Here’s how I can help: 

Product Strategy Formulation: Craft strategies that drive growth, differentiation, and long-term value, with a focus on aging populations and seniors while addressing broader market needs.

Product Vision and Roadmap Development: Align a clear product vision with actionable roadmaps for strategic cohesion across your organization.

Portfolio Optimization: Identify underperforming offerings and realign your portfolio with customer needs, market demands, and organizational goals.

White-Space Opportunity Identification: Uncover unmet needs and emerging market opportunities for differentiated product expansion.

Product Development Guidance: Guide design, prototyping, and go-to-market planning for seamless market alignment and user experience.

Implementation & Launch Preparation: Support end-to-end implementation, including team alignment and success metrics to track progress.

Experience-Driven Product Design Optimization: Enhance products by integrating user feedback and customer insights for differentiated offerings.

Market Insights & Competitive Analysis: Use market data and competitive intelligence to refine strategies and uncover new opportunities.

 

Ready to unlock your product portfolio’s potential?

Contact me today to start collaborating on strategies that will drive sustainable growth and position your products for success in an evolving market.

LET'S CONNECT

Inna Sheyn
[email protected]

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People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas.

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Steve Jobs

Co-founder of Apple Inc.