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HEALTHCARE LEADERS AND ORGANIZATIONS

 

Is Your Product Strategy Built for Growth?

 

As the health and wellness landscape continues to evolve, aligning your products with real market needs is essential to staying competitive.

Many organizations struggle with product innovation, portfolio optimization, and adapting to the shifting demands of diverse populations, including the unique needs of aging adults.

 

This is where I come in.

I help healthcare, digital health, and wellness companies uncover untapped product opportunities, refine product and business strategies, and optimize portfolios based on actionable market and customer insights.

My work is grounded in strategic planning and focused on building scalable solutions that reflect today’s market realities.

While I bring deep expertise in addressing the needs of aging populations, I also support product strategies that serve broader customer segments.

 

Together, we’ll transform challenges into clear, focused growth.

Let’s collaborate to transform challenges into opportunities! 

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HEALTHCARE LEADERS AND ORGANIZATIONS

Are Your Products Driving Sustainable Growth? 

 

As the healthcare landscape evolves, ensuring your products are aligned with market needs is crucial for staying competitive. Many organizations face challenges in product innovation, portfolio optimization, and adapting to the changing demands of diverse populations, including the unique needs of aging adults.

Here’s where I come in.

I help healthcare, digital health, and wellness companies uncover untapped product opportunities, optimize existing portfolios, and develop scalable solutions that resonate with today's market needs. While I bring a strong expertise in addressing the needs of aging populations and seniors, I also design products that cater to a variety of demographics, ensuring your offerings appeal to multiple target groups. Together, we can turn challenges into growth opportunities.

 

Let’s work together to transform challenges into opportunities for growth!
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ARE THESE YOUR CHALLENGES?

 

Stalled Growth and Strategic Misalignment: Changing market demands, shifting priorities, and limited strategic planning make it harder to align teams, prioritize the right initiatives, and scale product offerings effectively. Lack of enterprise-level coordination can dilute focus, stall execution, and make it harder to remain competitive.

Missed Product Opportunities: Gaps in customer insights, market understanding, and product strategy leave your organization without the right offerings or the ability to reposition and enhance existing products with impact.

Underperforming Product Portfolios: Weak product-market fit, slowed innovation, and poorly aligned offerings are limiting growth potential and the impact of your products.

Ineffective Product Development Practices: Inefficient product development processes, misaligned roadmaps, or lack of execution support can slow time-to-market and lead to missed innovation windows.

 

  • Is a lack of strategic focus preventing your products from meeting organizational and market needs?

  • Are you uncovering the right opportunities to drive innovation and competitive advantage?

  • Is your portfolio structured to deliver long-term value and adapt to evolving customer demands?

  • Are execution challenges holding back your ability to innovate and scale effectively?

 

If any of this sounds familiar, you’ve come to the right place!

HELLO, I'M INNA SHEYN

 

 

With a unique blend of experience at AARP, Fortune 500 companies, and startups, I bring a fresh perspective to empower health and wellness organizations. My focus is on building innovative products and optimizing portfolios by aligning product and business strategies with real market needs. This ensures your offerings stand out in a competitive and fast-changing landscape.

I specialize in developing impactful solutions, particularly for aging populations and seniors, while also designing products that serve a wide range of demographics across B2B2C and DTC models. Whether it’s healthcare, wellness, caregiving, or healthcare technology, I create solutions that resonate with diverse audiences and evolve with consumer expectations.

I’m passionate about helping organizations like yours grow through innovation, smart execution, and strategic clarity. Grounded in enterprise-level planning, my approach connects market insights with product and organizational vision to support innovation, unlock opportunity, and deliver long-term differentiation.

FEATURED IN FORBES MAGAZINE AND TRUSTED BY HEALTH AND WELLNESS INDUSTRY LEADERS

SERVICES

Take the guesswork out of your product strategy.

Together, we’ll develop a custom-fit approach that leverages market insights and customer feedback to drive innovation, enhance product-market fit, and deliver sustainable growth for your product portfolio and offerings.

 

Here’s how I can help: 

Product Strategy Formulation: Craft strategies that drive growth, differentiation, and long-term value, with a focus on aging populations and seniors while addressing broader market needs.

Product Vision and Roadmap Development: Align a clear product vision with actionable roadmaps for strategic cohesion across your organization.

Portfolio Optimization: Identify underperforming offerings and realign your portfolio with customer needs, market demands, and organizational goals.

White-Space Opportunity Identification: Uncover unmet needs and emerging market opportunities for differentiated product expansion.

Product Development Guidance: Guide design, prototyping, and go-to-market planning for seamless market alignment and user experience.

Implementation & Launch Preparation: Support end-to-end implementation, including team alignment and success metrics to track progress.

Experience-Driven Product Design Optimization: Enhance products by integrating user feedback and customer insights for differentiated offerings.

Strategic Planning: Facilitate enterprise-level planning that connects vision to execution. Align business priorities, product direction, resource allocation, and cross-functional initiatives to support long-term success.

Business Strategy Development: Shape enterprise-level strategies that align market realities with long-term organizational goals, supporting growth and cross-functional alignment.

Market Insights & Competitive Analysis: Use market data and competitive intelligence to refine strategies and uncover new opportunities.

 

Ready to align your product portfolio with market opportunity and strategic goals?

Contact me today to start collaborating on strategies that will drive sustainable growth and position your organization and products for success.

LET'S CONNECT

Inna Sheyn
[email protected]

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People think focus means saying yes to the thing you've got to focus on. But that's not what it means at all. It means saying no to the hundred other good ideas.

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Steve Jobs

Co-founder of Apple Inc.