FROM PRODUCT STRATEGY TO MARKET IMPACT, TOGETHER
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Hi, I’m Inna Sheyn. I bring hands-on experience from AARP, Fortune 500 companies, and fast-moving startups to the world of health and wellness. I help companies design meaningful products, uncover new opportunities, grow and optimize portfolios, and build strategies that align with evolving healthcare market insights and long-term business goals.
My expertise spans B2B2C and DTC models, including wellness, mental health, caregiving, healthcare technology, and health insurance. I collaborate with organizations offering health and wellness products and services, payers, providers, and other key healthcare industry stakeholders to craft solutions that meet their unique market needs and deliver impactful results.
Strategic planning is a key part of my approach—not just to shape product direction, but to ensure it aligns with broader business objectives. I help organizations prioritize initiatives, allocate resources effectively, and connect cross-functional efforts to long-term goals. This integrated perspective supports smarter decision-making, stronger team alignment, and sustainable growth across the organization.
A significant focus of my work is on developing solutions for aging populations and seniors—addressing their distinct needs with health and wellness products that improve their quality of life and support long-term independence. However, my expertise extends beyond aging adults, and I’m committed to designing products that cater to diverse customer demographics across the healthcare sector.
What sets me apart is my ability to merge data-driven insights with user-centric design principles, ensuring that the products I create don’t just meet market demands but drive differentiation and meaningful outcomes.
Let’s work together to drive success in health and wellness, creating products that stand out and make a real impact!
SERVICES
 What I Offer:
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Product Strategy Formulation: Craft strategies that drive growth, differentiation, and long-term value, with a focus on aging populations and seniors, while ensuring solutions for diverse demographics.
Product Vision and Roadmap Development: Define and align a clear product vision with actionable roadmaps to ensure organizational cohesion and strategic alignment.
Portfolio Optimization: Assess and optimize your product portfolio to maximize value, aligning offerings with customer needs, market demands, and organizational goals.
White-Space Opportunity Identification: Uncover unmet needs and emerging market opportunities for differentiated product expansion and innovation.
Product Development Guidance: Lead design, prototyping, and go-to-market planning, ensuring seamless market alignment and exceptional user experience.
Implementation & Launch Preparation: Support end-to-end implementation, including team alignment and tracking success metrics to ensure effective execution.
Experience-Driven Product Design Optimization: Enhance existing products by integrating user feedback, behavioral insights, and customer experience improvements to create differentiated offerings.
Strategic Planning:Â Connect organizational goals with product direction by creating actionable plans that align market realities with growth opportunities.
Market Insights & Competitive Analysis: Leverage market data and competitive intelligence to refine strategies, uncover new opportunities, and drive informed decision-making for impactful results.
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Let's tackle your product and portfolio challenges together!Â
We will create a tailored approach that leverages market insights, fosters innovation, improves product-market fit, and achieves measurable growth for your product portfolio and individual offerings.
DROP ME A LINE
Have questions or want to learn more about how I can help your organization? I’d love to hear from you! Send me an email at inna@myproductstrategy.com, and let’s start the conversation.
